You can change shop name on Etsy without opening a new shop or creating another seller account. Etsy allows sellers to change their shop name using Shop Manager. This is a rather simple procedure, but your new name should follow Etsy’s guidelines and be available.
Many people change the name of their stores when they expand the product line or switch brands or decide on a more appropriate name for their business. Etsy also has a restriction of charging up to 5 changes for open shops. If you know this rule prior to any update, you don’t make a lot of unnecessary changes.
This article will cover the process of changing a shop name on Etsy, verifying the name and understanding the limitations and updates to your branding after changing your shop name.
To change shop name on Etsy, sign in to Etsy.com and open Shop Manager. Click on Settings, then Your shop. Click Edit under Shop name, type your new name and press Save. Your store URL will automatically be changed and your customers will be redirected to your new one from your previous URL. You are allowed to change your shop name 5 times after the shop opens. Any other changes need to be approved by Etsy Support.
Etsy offers an option to change the name of any existing shop. This is possible without taking your listings off or opening a new shop, through the seller account.
Follow these steps:
Your new name will be reflected on your shop page and Etsy will automatically update your shop URL. Previous visitors who used the old shop link are directed to the new shop link.
Example:
| Before the change | After the change |
|---|---|
| etsy.com/shop/CreativeCrafts | etsy.com/shop/CreativeCraftStudio |
Your existing shop remains active. You don’t need to upload your products again or rebuild your shop from scratch.
Review Etsy’s naming guidelines prior to selecting a new name. The First Name you select needs to meet the character and availability requirements of the platform.
The main Etsy shop name requirements include:
| Requirement | Rule |
|---|---|
| Minimum length | 4 characters |
| Maximum length | 20 characters |
| Spaces | Not allowed |
| Punctuation | Not allowed |
| Special characters | Not allowed |
| Profanity | Not allowed |
| Availability | Must not have been used by another open shop |
| Trademarks | Must not infringe another party’s intellectual property rights |
Etsy suggests that you use capital letters between words because there is no space in a shop name.
Pick a name that customers can recall and comprehend. Numbers are also a possibility if they are suitable for your brand. But don’t use extraneous numbers that will make your shop less easily identifiable.
Having a name available on Etsy does not mean that you automatically have trademark rights. A name doesn’t have to be used in an Etsy shop for another business to have intellectual property rights to it. Check the appropriate trademark database prior to selecting a trademark. Do not use a commercial name, logo or protected identity of another company without their consent.
The sellers on Etsy can change the name of the shop, but the number of changes is subject to whether the shop is open or not.
Shop names can be modified anytime prior to opening your shop to the public. This will allow the new sellers to see what other names are available and select one that suits their products and branding.
After your shop is open, you can use Etsy’s Shop Manager to change your name 5 times. Once you’ve exhausted all 5 changes, you must request a change of your shop’s name from Etsy Support. This is the Etsy shop name change limit. Be careful when choosing a new name; don’t simply use the ones you have in mind for a temporary one.
No, you can’t count changing the capitalization of the name of your current shop as one of the 5 changes. Even if the business name is changed back to something that was previously used, it will not be considered as a new change.
When you create a new name for your shop, Etsy will check the name availability. You don’t have to assume that someone else has already claimed it. The Etsy shop name availability check takes place in the name field when renaming. Type in your desired name and Etsy lets you know if it’s possible to use it or not.
If the original shop closed, then the name will not be available to other sellers until it is retired. This doesn’t always mean that you can’t find an unavailable name by searching Etsy with the public search box. Additionally, you won’t be able to use a name that has already been used on another Etsy account that you own, even if that account is deleted. If you need to go back to the original shop, Etsy advises you to reopen the original shop.
Try these alternatives:
For instance, if BloomStudio isn’t available, try using BloomArtStudio or BloomGiftStudio. Beware of a confusing name because of unavailability. You should have a name that is descriptive of your business in your shop.
Your name and shop name are embedded in your Etsy Web address. If you change the name of your shop, Etsy will change the URL for your shop as well.
For example:
If you’ve been using a different URL for your shop, you will be redirected to the new URL automatically. People who have previously saved your link can go to your shop without having to search for it.
The name of your shop is different from your Etsy username. The name of your shop is your business’s name and your username is your personal Etsy account name. If you change your shop’s name, you will not change your username, login or personal shop identity.
While you can access Etsy via a mobile browser, Etsy’s official instructions explain how to change the name on Etsy, but not how to do it in Etsy’s Seller app.
For those with a phone, go to Etsy.com on your mobile browser and log in to your seller’s account. Then do the following:
If the settings don’t show up as they should on your phone, try the desktop site view in the browser or on a computer. This enables you to use the complete Shop Manager interface.
A shop name change is just the start of many things to consider. Refresh your branding to identify your business to your repeat customers.
Change designs that depict your old name. Maintain the colour scheme and design style to ensure brand recognition.
Add a short message explaining the change. For example:
“We have a new name! Creative Crafts is now Bloom Studio. Enjoy the same products and quality with a fresh new look.”
Update your business introduction, brand story and other shop information with the new name of your shop.
Refresh your Instagram, Facebook, Pinterest and TikTok accounts. Update your display name, profile photo and Etsy link.
Change old brands on product labels, thank you cards, business cards and packaging inserts.
The first step to Etsy shop rebranding is establishing a plan. Create your new logo, banner and social media content before you change your name. Pick a name that can be extended for future products; otherwise, the rebranding might be in the near future. Before finalizing your new shop identity, research digital products to sell to choose a name that fits your future product plans.
While changing your Etsy name is a simple process, there is a lot of planning involved in picking the right name. Open Shop Manager, go to your shop settings and type an available name in the field and save your changes.
Before updating, be sure to review Etsy’s rules and the 5-change limit. Then change your branding, update your external links and let your existing customers know about the change. An engaging name that helps your products and future business goals is a great way to make your Etsy shop more memorable.
Yes. You can alter your shop name after you’ve opened your Etsy shop. Shop Manager allows up to 5 changes to be made directly on the web. Other changes must be approved by Etsy Support.
Renaming your shop does not delete your shop or your listings and your shop history. Your reviews and sales are locked with the same store. Etsy also sends your old shop URL to the new URL.
No. If you use an open shop, Etsy will not provide you with a shop name. If you close your shop, other sellers won’t be able to take your previous name.
Yes. Once you save your new name, Etsy will update the URL of your shop. Any visitors who visit your previous URL will automatically be redirected to your new shop address.
Yes, but it will require Etsy Support’s permission after 5 changes. Changing the name and/or capitalization does not count towards this limit.
Shop Manager is available via the web browser on your mobile device and you can use Etsy’s website instructions to access Shop Manager. If it doesn’t look right with the settings, then switch to desktop-site view or use a computer.
Etsy usernames are not allowed to be changed. Your username is your own and your shop name is your selling business. Changes to one will not affect the other.
